Pizza has been a hugely popular consumer choice ever since it became a fixture of our high streets just a few short decades ago. It’s great value, works brilliantly for families and friends, can be scaled up to a night out or make for a convenient treat at home when everyone is tired. It’s one of the few options that just seems to work for everyone.
In recent years, we’ve seen a real shift in how pizza is perceived, positioned, and prepared. There is a much wider variety of outlets offering consumers more choice than ever before, from artisan wood-fired choices through to more traditional US-inspired deep-pan options, we can see that the market has evolved to offer consumers the same great value, taste and convenience, but in a range of formats and occasions that better suit current consumer lifestyle trends.
One of the main drivers of this evolution is simple – modern consumers are just better educated about pizza. They know a lot more about the category, they know what they like, they understand different pizza styles, different regions, and more artisan toppings and a lot of that influence has been driven by social media and food accounts helping people search out and identify the best pizza.
If they can cook it at home, so much the better, but even if they can do a decent job of it, they genuinely can’t replicate the years of experience and knowledge that operators can deliver. From chains to independent operators, restaurants and takeaways can operate at a scale and pace, that can’t really be properly replicated at home, but which – if done right – really can make a significant benefit to the business if the power of social content is harnessed properly. We’ve all seen the queues that can pop up once an outlet starts to gain presence on Instagram or TikTok and actually most of the time, the queue is only there because the pizza is genuinely great and so I’m all in favour of consumers knowing more and trying themselves, because actually they’ll better appreciate how good pizza can be, and how hard the operators who make truly great pizza work to get their pizza game to that level.
At Jestic our culinary team can help advise on oven choice and menu development before you make a purchase – so that you can be sure of getting not only the right equipment but also the very best advice. For more information on our range of ovens, including our revolutionary Alfa Pro Quick range of high temperature pizza ovens, visit the Jestic stand at UCFF.
For more information on Jestic’s equipment portfolio, you can also visit www.jestic.co.uk or call +44 (0)1892 831 960.
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