People are becoming increasingly interested in where the food on their plate comes from, moving away from decisions that focus solely on flavour and price, and basing consumption choices on a myriad of factors that account for health, society, and the environment.
When this principle is applied to red meat products, nowhere has a stronger story to tell than Scotland. And nothing says ‘meat with integrity’ like the QMS brands.
Scotland is synonymous with rugged landscapes, open spaces, and abundant rainfall – and while these conditions are not so suitable for growing crops, they are ideal for supporting livestock, sustainably. In fact, around 80% of Scottish land is grass or rough grazing, home to over 9,000 quality assured farms that produce respectfully and naturally reared Scotch Beef UK GI, Scotch Lamb UK GI, and Specially Selected Pork which makes its way to restaurants and retailers across the globe.
From coastal pastures to high mountainsides, our cattle and sheep feast on luscious green grass, converting this natural fodder into a high-quality source of protein that is rich in nutrients and flavour. The result is a perfect natural cycle where animals graze on land that encourages and maintains biodiversity, soil health is supported, and flood prevention is provided for lower lying areas.
It is this synergy between land and livestock that is the cornerstone of Scotland’s red meat industry, and a key pillar of the Scotch Beef Club.
For chefs and food professionals, joining the Scotch Beef Club means more than just serving exceptional meat. It signifies a commitment to sustainability, animal welfare, and the highest culinary standards. Members are not only ambassadors of Scotland’s finest red meat brands, but advocates for ethical sourcing, environmental stewardship, and the nation’s farmers - who are not just working to put food on the table, but as custodians of the natural environment.
For South Lanarkshire beef and sheep farmer Douglas Frame, and many other Scotch assured producers, taking steps to become more sustainable is a key part of his family’s business. From recycling and reusing materials to protecting areas of the landscape for biodiversity, looking after his surroundings underpins a wider mission to safeguard the future of the industry, and the planet.
He says, “Preserving the land for future generations, that’s what Scotch means to me”.
For chefs, putting Scotch Beef, Scotch Lamb, and Specially Selected Pork on the menu means more than just serving the highest quality cuts of meat. It represents a commitment to uncompromisingly high standards of production that respects the animals, environment and farmers, ensuring a sustainable red meat supply chain for many years to come.
It also means the next time a customer asks where the meat has come from, you can be proud to say, “it’s Scotch”.
Our team at QMS is looking forward to meeting you at UCFF, where you will find us on stand 60.
Come to see us there to:
sample our brands throughout the event
talk to experts about our provenance, sustainability and quality, and
find out how we support businesses, and can benefit you and your diners
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