Seafood Scotland is the national trade and marketing body dedicated to promoting the Scottish seafood industry. Established in 1999 by the industry itself, Seafood Scotland works tirelessly to enhance the value and reputation of Scottish seafood both domestically and internationally.

Seafood Scotland’s mission is to support the development of the Scottish seafood sector. They provide a comprehensive range of free services, including trade marketing promotion and business development support. Their efforts ensure that Scottish seafood continues to be recognised globally for its quality.

The organisation plays a crucial role in the national economy. Scotland is one of Europe's largest seafood producers. Fishers and fish farmers land over 65 species of the highest quality farmed fish and wild seafood. Scotland also lands 43% of the world’s supply of langoustines. This extensive reach underscores the importance of Seafood Scotland’s work in maintaining and expanding market opportunities.

The vision of Seafood Scotland is to make Scottish seafood the premium choice for consumers worldwide. By fostering strong relationships within the industry and promoting the unique qualities of Scottish seafood, they aim to drive demand and ensure the sector’s continued success.